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Strong quotation sales letters will enable you to capture your audience's attention, no matter who you will send it to. There are a few basic requirements and guidelines for a strong sales letter are the following:
- Write the content as if you are the customer, imagine like you are your own customer or customer-of-your-customer;
- Immediately clear about your company, introduce products/services in an attractive way and highlight your strengths;<;p>
- The structure is standard: introduction, body, and conclusion, but you must apply AIDA principles (Attention – Interest – Desire – Action);
- Use a comfortable to read conversation style;
- Use headlines to capture the attention of customers and get readers interested;
- Use short clear sentences and compose the text in short paragraphs;
- Brief, preferably one page in length; Edit and re-edit your text until it’s satisfying for 110%;
- Clean, error-free, and easy to read.
- Always stay brief and positive;
- Encourage the reader to ask questions, do not provide full information, but only show interesting details;
- Emphasize your companies strengths, and also briefly give an example how you deal with solving issues in the project in a productive way;
- Thank your reader for taking the time to read the quotation cover letter you made;
- Avoid making complaints or negative statements through email, or on social media;
- Still consider sending in a hardcopy quotation letter or personally hand over a hardcopy letter at the company the management or board of directors.
All offer templates are ready to use, easy to navigate and crafted by business professionals in many spheres that include offer printables that are useful in your daily life, etc. Take the time to review and choose the variety of printable offers that suit your needs. These offer templates can be downloaded from our website directly, saved to your hard drive, edited as necessary, and then printed. We wish it was very helpful!
After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your B2B or B2C Sales Letter. Adequate communication is essential, in order to have truthful and accurate information exchange and to make the business grow.