Blank SWOT Analysis Word

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How to create a SWOT Analysis that gets results? An easy way to start your analysis is by using this SWOT template.

We provide this Blank SWOT Analysis Word template to help professionalize the way you are working. Our business and legal templates are regularly screened and used by professionals. If time or quality is of the essence, this ready-made template can help you to save time and to focus on the topics that really matter!

This SWOT Analysis looks at the validity in moving forward with the project. Below are example criteria which can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.

Strengths (internal)

  • Advantages of proposition? 
  • Capabilities? 
  • Competitive advantages? 
  • USP's (unique selling points)? 
  • Resources, Assets, People? 
  • Experience, knowledge, data? 
  • Financial reserves, likely returns? 
  • Marketing - reach, distribution, awareness? 
  • Innovative aspects? 
  • Location and geographical? 
  • Price, value, quality? 
  • Accreditations, qualifications, certifications? 
  • Processes, systems, IT, communications? 
  • Cultural, attitudinal, behavioural? 
  • Management cover, succession?
  • Philosophy and values?

Opportunities (external)

  • Market developments? 
  • Competitors' vulnerabilities? 
  • Industry or lifestyle trends? 
  • Technology development and innovation? 
  • Global influences? 
  • New markets, vertical, horizontal? 
  • Niche target markets? 
  • Geographical, export, import? 
  • New USP's? 
  • Tactics: eg, surprise, major contracts? 
  • Business and product development? 
  • Information and research? 
  • Partnerships, agencies, distribution? 
  • Volumes, production, economies? 
  • Seasonal, weather, fashion influences?

Weaknesses (internal)

  • Disadvantages of proposition? 
  • Gaps in capabilities? 
  • Lack of competitive strength? 
  • Reputation, presence and reach? 
  • Financials? 
  • Own known vulnerabilities? 
  • Timescales, deadlines and pressures? 
  • Cashflow, start-up cash-drain? 
  • Continuity, supply chain robustness? 
  • Effects on core activities, distraction? 
  • Reliability of data, plan predictability? 
  • Morale, commitment, leadership? 
  • Accreditations, etc? 
  • Processes and systems, etc? 
  • Management cover, succession?

Threats (external)

  • Political effects? 
  • Legislative effects? 
  • Environmental effects? 
  • IT developments? 
  • Competitor intentions - various? 
  • Market demand? 
  • New technologies, services, ideas? 
  • Vital contracts and partners? 
  • Sustaining internal capabilities? 
  • Obstacles faced? 
  • Insurmountable weaknesses? 
  • Loss of key staff? 
  • Sustainable financial backing? 
  • Economy - home, abroad? 
  • Seasonality, weather effects?

Using this blank SWOT Analysis Word template guarantees you will save time, cost and effort! Completing your own personalized SWOT analysis just became much easier!

Download this SWOT Analysis Word or Google Docs template now for your own benefit!

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SWOT Analysis Templates

How to perform a SWOT Analysis that gets results? A SWOT is an important part of strategic planning and it's helping to determine a company's strengths, weaknesses, opportunities, and threats.

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Ideas in secret die. They need light and air or they starve to death. | Seth Godin