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SEO Web Design Quotation Client: Gemfields Date: 26.03.15 ref: VC002715GEM Url: gemfields.co.uk Contents About Vanilla Circus Ltd Project Overview SEO Process SEO Quotation Ref: VC002715GEM Vanilla Circus Ltd 177- 187 Arthur Road London SW19 8AE Tel: 020 8879 3340 email: sales vanillacircus.co.uk Company Number 06914386 VAT registration No 993 9636 48 1 SEO Web Design Quotation Client: Gemfields Date: 26.03.15 ref: VC002715GEM Url: gemfields.co.uk About VC Company Vanilla Circus Ltd, based in Wimbledon undertakes specialist digital marketing strategies for UK businesses with the focus predominantly on B2B.. Half of Gemfields.co.uk traffic is direct (ie a user types in Gemfields.co.uk) Most of the increases in traffic (Comparing Feb 15 to Nov 15) has been direct traffic with organic traffic remaining static SEO target To ultimately make Gemfields the ultimate online destination for learning about coloured gemstones Example keywords: (but not restricted to) Emerald, Ruby, Amethyst, gemstones, (Zambia), (Mozambique) Locations International Audience General public, hobby, study, general knowledge, fashion / English Channel Google organic search listings Vanilla Circus Ltd 177- 187 Arthur Road London SW19 8AE Tel: 020 8879 3340 email: sales vanillacircus.co.uk Company Number 06914386 VAT registration No 993 9636 48 3 SEO Web Design Quotation Client: Gemfields Date: 26.03.15 ref: VC002715GEM Url: gemfields.co.uk SEO Process Step 1 Strategy: Move the consumer sub domain onto the Gemfields.uk website Leave corporate as is Correct old redirects from pre 2013 site so back links now function Create content for the ‘new’ home page of Gemfields introducing the company as a corporate entity (linking to corporate.gemfields.co.uk) and as knowledge base on both Gemfields the mining company and the actual Emeralds, Rubies and Amethysts..
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