Social Media Executive Job Description
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(Reporting)Using Google Analytics to report on social media statistics Reporting on social media statistics Liaising with the sales team and other departments in order to identify newsworthy items for dissemination on the various platforms Work closely with Sales Executives and other staff groups to support campaigns and initiatives To identify industry related news and disseminate it through appropriate channels Attendance at internal and external industry events as required Qualifications Essential Desirable A degree (preferably in a relevant subject) CPD or evidence of continued investment in training and development Skills and Experience Essential Desirable Strong online writing and editing skills, including good knowledge of SEO, accessibility and usability Experience of range of content management systems (Umbraco would be helpful but not essential) Creating appealing and relevant visual and written content for social media platforms Used to working with tone of voice, brand and house style documents Used to sourcing, images and image editing software Experience of delivering effective social media campaigns in a work context Experience of understanding and reporting on statistics derived from campaigns..
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