Financial Business Case Analysis

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Sample Business Case and Financial Analysis Typical Corporate Presentation Copyright Robert Muir 1995-2005 Description of the Product or Service Precise description of what the venture sells (what it does and how it works) „ Why the product or service will be in demand „ Recognition and presentation of the applications of the product or service „ Different types of product/service that will be offered „ Life cycle of the product/service „ Copyright Robert Muir 1995-2005 Description of the Technology State of development of the product/service „ Amount of work remaining to achieve "commercial" status „ Unique aspects of the product/service (performance, speed, accuracy, efficiency, durability, price, quality...) „ Unique benefits of the product/service and what type of client benefits from each characteristic „ Cost factors associated with product/service „ Copyright Robert Muir 1995-2005 Applications New market sectors „ Replacement of existing technologies „ Repeat or one time only purchase „ Any customization required for different applications „ Copyright Robert Muir 1995-2005 Venture Fit with Parent „ Possible opportunities with: – – other operating companies/divisions other partners Use of company expertise (what we bring to the table besides ) „ Use of current alliance partners „ Are the clients/vendors our current clients/vendors „ Does this use/expand our current competencies „ Copyright Robert Muir 1995-2005 Market Description Age of the market (emerging, mature...) „ Structure of the market (a few major players vs fragmented...) „ Is the market growing, stationary or declining „ Any "closed" markets „ Is market segmented How „ Is the market seasonal or subject to environmental factors „ Total market size „ Market size by segment „ Copyright Robert Muir 1995-2005 Market Description (con t) Total number of competitors „ Average price „ Average cost „ State of technology in current market „ Copyright Robert Muir 1995-2005 Description of Competitors Nu

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