Sample Business Case and Financial Analysis Typical Corporate Presentation Copyright Robert Muir 1995-2005 Description of the Product or Service Precise description of what the venture sells (what it does and how it works) Why the product or service will be in demand Recognition and presentation of the applications of the product or service Different types of product/service that will be offered Life cycle of the product/service Copyright Robert Muir 1995-2005 Description of the Technology State of development of the product/service Amount of work remaining to achieve "commercial" status Unique aspects of the product/service (performance, speed, accuracy, efficiency, durability, price, quality...) Unique benefits of the product/service and what type of client benefits from each characteristic Cost factors associated with product/service Copyright Robert Muir 1995-2005 Applications New market sectors Replacement of existing technologies Repeat or one time only purchase Any customization required for different applications Copyright Robert Muir 1995-2005 Venture Fit with Parent Possible opportunities with: – – other operating companies/divisions other partners Use of company expertise (what we bring to the table besides ) Use of current alliance partners Are the clients/vendors our current clients/vendors Does this use/expand our current competencies Copyright Robert Muir 1995-2005 Market Description Age of the market (emerging, mature...) Structure of the market (a few major players vs fragmented...) Is the market growing, stationary or declining Any "closed" markets Is market segmented How Is the market seasonal or subject to environmental factors Total market size Market size by segment Copyright Robert Muir 1995-2005 Market Description (con t) Total number of competitors Average price Average cost State of technology in current market Copyright Robert Muir 1995-2005 Description of Competitors Nu
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