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Timeline Description Where our business is now Annual profit of 150,000, 4 staff and minimum vacancies filled Where our business will be in six months time All staff trained in customer service and profitability improving Where our business will be in 12 months time Annual profit of 300,000, 6 staff, no vacancies, customer service culture Where our business will be in three years time In top 20 of market share for our industry How we will get there Strategy Action plan (how) Timing Completion Date Person responsible Training Customer Service training for all staff September 2013 Sales Manager Recruitment plan Identify skill set required for additional staff and commission recruitment agency to assist with employment December 2013 Sales Manager Improve customer services Update website and keep current Initially September 2013 and then ongoing IT Manager Increase sales Meet with top 20 customers and identify ways to increase sales per customer December 2013 Customer Sales Manager Produce product and services brochure February 2013 Marketing Manager Improve cash flow to reduce costs Introduce easy payment plan for customers December 2013 Finance Manager Increase customer base Identify regional selling events and book where relevant September 2013 Sales Manager Review competitor offer and target weakness in their offer March 2013 Sales Manager.