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Speakers should include bio, photo, contact information, including another contact person) Audiovisual Equipment: (Complete form with Communications Networking Center) Target Audience: Primary PR Messages: (What needs to be conveyed to audience ) Tactics to Reach Audience: Marketing Public Relations Plan 1 Multimedia Strategies News releases/PSAs Writer: Release Date: Note: PSAs generally run 3 weeks prior to event Feature articles in newspapers Writer: Release Date: Local radio/TV tours Interviewer: Interviewee: Date: Word of Mouth Direct Mail (Promotional Material): Mailing Date: Poster: High human traffic areas around the city and across the state Release Date: E-mail/Internet (Listservs and on online event calendars) Signs/Billboards Other (Other ways to market/publicize event) New Potential Markets: Other Marketing/PR Activities: See Timeline for Marketing/Public Relations Plan Marketing Public Relations Plan 2 Timeline for Marketing/Public Relations Plan Action to be Taken Person Responsible Marketing Public Relations Plan When Completion Date Notes 3.
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