How to make a STEEPLE analysis in MS Excel?
Making a STEEPLE Analysis visualize and analyze Macro-economic trends, is a common practice for any kind of business, project, etc on a macro level. PEST/PESTLE analysis (stands for Sociological, Technological, Environmental, Economical, Political, Legal, Ethical) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.
What is Steeple analysis used for?
STEEPLE analysis is used as a strategic analysis method to explore and examine relevant external factors that (might) affect the growth and performance of an organization or project. It is part of an external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors to be taken into consideration. It is a strategic tool for understanding market growth or decline, business position, potential, and direction for operations.
Varieties based on the STEEPLE framework are:
- PEST, PESTEL or PESTLE, which adds legal and environmental factors. Popular in the UK
- STEEPLED, besides ethical variable in Steeple, additionally adding Demographic factors
- SPELIT, adding legal and intercultural factors. Popular in the United States
- SLEPT, adding legal factors
- STEPE, adding ecological factors
- DESTEP, adding demographic and ecological factors
In order to make a customize STEEPLE overview with Macroeconomic Trends over a certain period, it's common to involve facts, such as GDP growth ( per annum), Public-Private Inflation (WPI, per annum), General government deficit, etc.
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