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Getting started Whose plan is this Business and owner details: Business name: Owner(s) name: Business address and postcode: Business telephone number: Business email address: Home address and postcode (if different from above): Home telephone number (if different from above): Home email address (if different from above): Section one Executive summary 1.1 Business summary: 1.2 Business aims: 1.3 Financial summary: Elevator Pitch 1.4 Your business name: 1.5 Strapline: 1.6 Elevator pitch: Section two Owner s background 2.1 Why do you want to run your own business 2.2 Previous work experience: 2.3 Qualifications and education: 2.4 Training: Details of future training courses you want to complete: 2.5 Hobbies and interests: 2.7 Additional information: Section three Products and services 3.1 What are you going to sell a product a service both 3.2 Describe the basic product/service you are going to sell: 3.3 Describe the different types of product/service you are going to be selling: 3.4 If you are not going to sell all your products/services at the start of your business, explain why not and when you will start selling them: 3.5 Additional information: Section four The market 4.1 Are your customers: individuals businesses both 4.2 Describe your typical customer: 4.3 Where are your customers based 4.4 What prompts your customers to buy your product/service 4.5 What factors help your customers choose which business to buy from 4.6 Have you sold products/services to customers already yes no If you answered yes , give details: 4.7 Have you got customers waiting to buy your product/service yes no If you answered yes , give details: 4.8 Additional information: Section five Market research 5.1 Key findings from desk research: 5.2 Key findings from field research customer questionnaires: 5.3 Key findings from field research test trading: 5.4 Additional information: Section six Marketing strategy What are you going to do Why have you chosen this marketing method How much will