Marketing Factsheet Seafood Restaurants

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Sneak preview:

NCR (n=585) 75 Shrimpa U.S. 26.5 Tunab 50 Cod 20.7 Shrimp 28 Salmon 13.4 Salmon 21 Pollock 11.9 Cod 19 Catfish 7.6 Pollock 19 Scallops 7.4 Catfish 17 Tuna 4.3 Clams 14 Orange Roughy 3.2 Flatfish 13 Lobster 2.8 Crab 13 Yellow Perch 2.2 Scallops 13 Walleye 12 Crab 10 Lake Whitefish 10 Halibut a Percentages do not sum to 100 because each responding restaurant was able to list five species as best sellers.. Urban (n=61) 69 Shrimp 46 Salmon 31 Scallops 26 Cod 23 Tuna High Seafood Sales (n=103) 74 Shrimp 36 Salmon 34 Cod 27 Scallops 25 Walleye 25 Lobster 21 Yellow perch 20 Lake whitefish Formal Atmosphere (n=111) 77 Shrimp 61 Salmon 27 Swordfish 26 Cod 25 Scallops 24 Tuna 20 Lobster Small town/rural (n=350) 78 Shrimp 59 Cod 28 Pollock 21 Catfish 21 Salmon Low Seafood Sales (n=127) 68 Shrimp 61 Cod 27 Salmon 23 Pollock Casual Atmosphere (n=188) 70 Cod 70 Shrimp 33 Pollock 20 Catfish 20 Tuna a Percentages based on each responding restaurant being able to list five species as best sellers.. 67 54 36 31 28 Upper Great Lakes States MI (n=85) MN (n=49) WI (n=89) Shrimpa 90 Shrimp 79 Shrimp Cod 51 Cod 65 Cod Lake whitefish 43 Walleye 33 Yellow perch Salmon 33 Pollock 33 Scallops Yellow perch 24 Salmon 26 Walleye 74 40 24 23 21 Lower Great Lakes States IL (n=80) IN (n=59) Shrimp 68 Shrimp Cod 44 Catfish Salmon 44 Cod Orange roughy 36 Salmon Catfish 24 Pollock 82 53 29 26 24 IA (n=34) Shrimp Cod Catfish Salmon Orange roughy OH (n=88) 65 Shrimp 47 Cod 33 Salmon 27 Tuna 23 Scallops, Pollock Western/Southern States MO (n=30) KS (n=25) 87 Shrimp 4 Shrimp 60 Catfish 44 Catfish 40 Cod 40 Cod 37 Salmon 24 Salmon 20 Tuna 24 Tuna NE (n=23) 91 Shrimp 48 Cod 48 Halibut 26 Catfish 26 Pollock, Salmon a Percentages based on each responding restaurant being able to list five species as best sellers.. Average Fresh Purchases: 17 of All Seafood Purchases Population Density 36 Urban 23 Suburban 12 Small town/rural Menu Theme 12 American 24 Ethnic 27 Steak/seafood combination Atmosphere 4 Casual 16



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