Business Value Proposition

When you write a value proposition for a business, it's important you understand the importance of adding value as a business, and how you will be able to make the biggest impact with customers and stakeholders. By showing accurate information, and asking the right questions, you are getting closer to the truth. By going through this Value Proposition template and filling in the questions, you will know soon how successful your business idea will be and what to improve.

Follow these steps when you are writing a value proposition:

1. Identify benefits your product or service offers;
2. Describe what makes these benefits valuable;

• FOR {{the target customer}};
• WHO {{specific needs, requirements, demands, buying criteria}};
• WE PROVIDE {{solution name/description}};
• THAT {{gives specific business benefits/value to clients}};
• UNLIKE {{the competition}};
• WHO {{provide solution, features, functions, benefits}};
• OUR COMPANY {{better approach, solution, functions, benefits}};
• THAT {{offers a better customer experience}}.

3. Identify your customer's main problem;

4. Connect this value to your buyer's problem;

5. Differentiate yourself as the preferred provider of this value.