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CELL PHONE INDUSTRY ANALYSIS by Joshua Chan Zhisui Chen Irene Cormane Nou Her Renie Thomas MGMT 182 May 12, 2006 Introduction 1 Dominant Economic Indicator 1 1.. Unions 14 Competitive Position of Major Mobile Phone Manufacturers 15 Competitor Analysis of Mobile Phone Manufacturers 17 Nokia 17 Motorola 18 Ericsson 19 Other Manufacturers: 20 LG 20 Samsung 20 Competitive Position of Major Wireless Service Providers 21 Competitor Analysis of Wireless Service Providers 22 Verizon 22 AT T 23 Sprint Nextel 25 Industry Trends 26 Technology 26 Phone Design 27 Mergers 27 Market Growth 28 Security Issues 28 Mobile Commerce (mCommerce) 28 New Service Provider 28 Key Success Factors 29 Basic 29 Technical 29 Support 30 Industry Prospects and Overall Attractiveness 31 Factors Making the Industry Attractive 31 Factors Making the Industry Unattractive 32 Special Industry Problems and Issues 32 Profit Outlook 32 Conclusion 34 References: 35 Introduction The following report details cell phone industry analysis, which deals with cell phone manufacturers as well as cell phone services.. Nokia Ericsson Motorola Industry Market Capital 94.06B 56.82B 56.34B 179.33M Employees 58,874 56,055 69,000 260 Qtrly Rev Growth (yoy) 28.50 15.80 22.70 15.90 Revenue (ttm) 46.23B 20.78B 38.70B 81.02M Gross Margin (ttm) 34.34 45.75 31.48 37.72 Oper Margins (ttm) 13.24 20.21 11.23 1.69 Net Income (ttm) 4.80B 3.33B 4.59B 729.70K EPS (ttm) 1.12 2.09 1.797 0.07 P/E (ttm) 20.54 17.14 12.54 27.85 PEG (5 yr expected) 1.76 1.78 1.68 1.57 P/S (ttm) 2.03 2.77 1.44 1.99 Source: http://finance.yahoo.com/q/co s=NOK Among the four major cell phone makers, Nokia has the most market capital and net income, which makes Nokia the largest cell phone maker in the world.. Verizon AT T Qwest Sprint Nextel Industry Market Capital 93.05B 101.30B 12.17B 72.97B 350.37M Employees 217,000 189,000 39,000 79,900 800 Qtrly Rev Growth (yoy) 25.10 54.50 0.80 66.50 2.90 Revenue (ttm) 79.68B 49.45B 13.93B 39.29B 237.24M Gross Margin (t