10-Step Real Estate Marketing Plan

Step One Create a featured listing landing page on your website Step Two Name your photos of the listing with the full property address Step Three Video of the listing uploaded to Youtube embed on page Step Four Run a Coming Soon/Just Listed Facebook ad campaign Step Five Hold an Open House and promote it via Facebook ads Step Six Send out the “First to Know” email to contacts Step Seven Post an ad on Craigslist Step Eight Upload photos of the listing to a Pinterest board Step Nine Instagram pictures of the property Step Ten Promote home on Twitter STEP ONE: FEATURED LISTING LANDING PAGE A FEATURED LISTING LANDING PAGE simply refers to the page you dedicate on your website to your new listing.. Copyright 2015, The Paperless Agent STEP ONE: FEATURED LISTING LANDING PAGE • The listing status of the property: Coming Soon • High-quality images of the home • A captivating headline • A marketing narrative • The MLS number, if the house is on the MLS yet • The price • The number of bedrooms • The number of bathrooms • The square footage • A map of the home’s location Copyright 2015, The Paperless Agent STEP TWO: NAME YOUR PHOTOS Google, by far the most popular and powerful search engine, is who you’re trying to please at this stage of the game.. Copyright 2015, The Paperless Agent STEP FOUR: COMING SOON / JUST LISTED FACEBOOK AD CAMPAIGN Just Listed FB Ad Checklist Create Your FB Business Page Copyright 2015, The Paperless Agent STEP FIVE: OPEN HOUSE FACEBOOK AD CAMPAIGN You shouldn’t hold an open house for your listing until you get it staged and on the MLS, but if all your ducks are in a row, you’ll be able to advertise the event on Facebook well before it happens to strengthen your website’s position as the authority on the property..