To begin with, we distilled the following simple definition: “A sustainability leader is someone who inspires and supports action towards a better world.” There are many characteristics (traits, styles, skills and knowledge) that are associated with sustainability leaders.2 Our research suggests that the following seven key characteristics are among the most important in distinguishing the leadership approach taken by individuals tackling sustainability issues.. Emotional intelligence and a caring attitude Jan Muehlfeit, Chairman of Microsoft Europe, observes that “over the next ten years, the only way individuals, organisations and countries will succeed and compete will be through the ability to unlock human potential.” He believes that “as a leader for the future, you would need to distinguish between motivations you can motivate people’s hands or their brains but you can’t motivate their hearts – it takes real inspiration.” 3..
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