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The researcher will select the best method(s) based on his/her research question: will the researcher study individuals (narrative, phenomenology) explore processes, activities and events (case study, grounded theory) or learn about the broad cultural-sharing behavior of individuals or groups (ethnography) Qualitative Data Qualitative data does not look like quantitative data.. How can a software program be used to facilitate analysis Making notes Writing up Editing Coding Storing data Searching and retrieving data Data ‘linking’ Memo-ing Performing Content analysis Displaying data Drawing and verifying conclusions Building theory Mapping data graphically Writing reports Reliability and Validity Accounting for validity and reliability in qualitative research projects looks quite different from quantitative projects.. Specific to theoretical approach, results could take the following form: chronological narrative of an individual’s life (narrative research), a detailed description of an experience (phenomenology), a theory generated from the data (grounded theory), a detailed portrait of a culture-sharing group (ethnography), or an in-depth analysis of one or more cases (case study).
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