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Photo mock-ups, sign shop coordination, materials samples and artwork production Panel sign production, 2,800 5’, 3-color, raised letters, metal backer panel Flag sign production, 500 1.5’ square, 3-color, vinyl on metal) Permits 600 for both signs Lighting is a good idea - Bike shop sign Design coordination, 650 Sign shop production 200 2’ wide, 3 color vinyl on wall mounted plex - Store interior design - Gem car stickers (design with bike shop sign) - Uniforms (white t-shirts with logo, black pants) - Wi-Fi - Cable or satellite TV - Newspapers TBD 300 1,000 Request in-kind 1,000 set up/ 100 a month 250 a month Sales Structure - Ordering system (phone, fax or email) - Outside sales presence Staff Staff 5.00 a week 4,600 850 Materials Redmond Social Enterprise Project 27 Red’s Express Marketing Plan - - - Letterhead package Design and printing Letterhead head, business cards, 10 envelope 1,000 qty Brochure 8 ½ x 11, 4 color, photos and text provided by client 1,000 qty Menus Branded shopping bags Branded receipt tape Delivery driver order forms Social mission plaque Social mission counter cards Social mission stickers 4,100 3,100 2,000 1,000 500 500 200 3,500 2,000 Advertising - Coupons - Transit advertising - Free advertisements in partner publications 500 2,500 (or free) 1,250 (cost of ad design) Community Relations - Staff key message training - Vendor product demonstrations 1,500 Staff Press Relations - Press releases - Media distribution list - Media relations 2,500 (for three) 1,500 7,500 (for grand opening and follow-up throughout the year on minimal basis) Electronic Communication - Develop a Web site Request in-kind Fundraising/Social Mission - Case statement 2,500 Redmond Social Enterprise Project 28 Red’s Express Marketing Plan Year Two Interior/Exterior Presence - Light pole banners TBD Sales Structure - Weekly specials - Pre-pay account or card - Customer appreciation day Staff TBD Staff Materials - T-shirts for sale - Quarterly newsletter 1,000 1,50
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