Startup Company Description

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How to write an engaging Company Description for a start up in a business plan? If you are about to make a business plan, or you just need a good example company description, download this template directly!

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How to write an engaging Company Description for a start up in a business plan
If you are about to make a business plan, or you just need a good example company description or how to structure your own business plan, then we recommend you to download this template directly!

We provide an attractive company description, as part of a larger Business plan that will professionalize your way of communication towards future stakeholders, investors, customers, etc, for example if you need to expand your current business. It will help you raise funds and set a course for your business. The Company Description is part of a larger Business Plan template we provide helps you to structure your thoughts and make them turn into a business, by giving you the right directions 'how' and 'where' to write it down in your business plan. Each chapter guides you through possible topics to discuss. Table of Contents: 
  • Executive Summary
  • Business Description & Vision
  • Definition of the Market
  • Description of Products and Services
  • Organization & Management
  • Marketing and Sales Strategy
  • Financial Management
  • Appendices

Startup Company Description
Then, for each customer group, construct what is called a demographic profile: 
• Age 
• Gender
• Location 
• Income level 
• Social class and occupation 
• Education 
• Other (specific to your industry) 
• Other (specific to your industry) 
For business customers, the demographic factors might be: 
• Industry (or portion of an industry) 
• Location
• Size of firm 
• Quality, technology, and price preferences 
• Other (specific to your industry) 
• Other (specific to your industry) Competition 
What products and companies will compete with you List your major competitors: (Names and addresses)
Will they compete with you across the board, or just for certain products, certain customers, or in certain locations 
Will you have important indirect competitors (For example, video rental stores compete with theaters, although they are different types of businesses.) 
How will your products or services compare with the competition NCCCS ‐ SBCN 
Use the Competitive Analysis table below to compare your company with your two most important competitors.. 
What will be your business hours Legal Environment Describe the following: 
• Licensing and bonding requirements 
• Permits 
• Health, workplace, or environmental regulations
• Special regulations covering your industry or profession 
• Zoning or building code requirements 
• Insurance coverage 
 Trademarks, copyrights, or patents (pending, existing, or purchased) Personnel 
 • Number of employees 
Type of labor (skilled, unskilled, and professional) Where and how will you find the right employees Quality of existing staff Pay structure Training methods and requirements Who does which tasks Do you have schedules and written procedures prepared Have you drafted job descriptions for employees If not, take time to write some.. 
Appendices Include details and studies used in your business plan for example:  Brochures and advertising materials Industry studies Blueprints and plans Maps

Instead, we provide this Startup Company Description template with text and formatting as a starting point to help professionalize the way you are working. Our private, business and legal document templates are regularly screened by professionals. If time or quality is of the essence, this ready-made template can help you to save time and to focus on the topics that really matter!

Using this business plan with company description guarantees you will save time, cost and effort! It comes in Microsoft Office format, is ready to be tailored to your personal needs. Completing your document has never been easier!

Download this Startup Company Description template now for your own benefit!

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