One Day Workshop Agenda
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11.00 – 11.15 Break 11.15 – 12.45 Session 2 – Product portfolio analysis BCG and Directional policy matrix Application to case study – group activity 12.45 – 13.30 Lunch 13.30 – 15.00 Session 3 – New product development process Stage-gate process Idea generation and screening group activity 15.00 – 15.15 Break 15.15 – 16.30 Session 4 – Product launch and post-launch management Product launch communications – group activity Post-launch one year implementation plan 16.30 – 17.00 Summary, individual action planning and review 17.00 End of day.
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