Marketing Communication Plan Sample
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Strategies Objective: inform the public library community of initiatives and developments within the sector using technology, social media and other communication channels Strategy: Action Regular stories on initiatives and developments within sector Update PLS web site Content developed and distributed to national library associations and other information providers Target Audience Public library community Other interested stakeholders Public library community Other interested stakeholders Public library community Other interested stakeholders Communication Medium PLS blog and Facebook Page Responsibility Frequency All Standing Committee Members Weekly (minimum) IFLA PLS website Information Coordinator As required (monthly minimum) Printed and electronic media All Standing Committee Members As required (bimonthly minimum) Objective: support the sector through the sharing of best practice Strategy: Action Target Audience Provide best practice information and links Public library community Government Other interested stakeholders Maintain and promote 1000 libraries to see before you die concept Public library community Government Other interested stakeholders Communication Medium IFLA PLS website PLS blog and Facebook Page National library associations and other information providers IFLA PLS website PLS blog and Facebook Page National library associations and other information providers IFLA Public Libraries Section Marketing Communication Plan 2015-2017 Responsibility Frequency All Standing Committee Members Ongoing All Standing Committee Members Ongoing Information Coordinator 3 Objective: develop and deliver strong and relevant conference programs Strategy: Action Target Audience Cultivate strong partnerships with other IFLA sections and national library associations Public library community Other interested stakeholders Widely promote IFLA and PLS Conference program to attract speakers and participants Public library community Other interested stakeholders Com
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