ESSAYS / INTERVIEWS ESSAYS TABLE OF CONTENTs Action ISO906 ESSAYS Rethinking social life of radio news: Slovenian public radio journalists’ perceptions of audience interactivity Igor Vobič When the audience changes a journalist Aleksandra Krstic /on s h t i s w tician y a s /Es d poli w e rvi sts an e t n I li a n r jou Professional views’ on letters-to-the-editor as a means of audience participation Marisa Torres da Silva Online strategies of Members of the European Parliament Lucia Vesnic-Alujevic INTERVIEWS ESSAYS Social media journalism: reporting the world through user generated content Name of the Author (Interviewer): Maximillian Hänska-Ahy Name of the Interviewees: Claire Wardle, Malachy Browne Conversational style of journalism Name of the Author: Ana Milojevic (interviewer), Jelena Kleut (editor) Name of the Interviewee: James Ball Journalism taking up a curator role Name of the Author (Interviewer): Ana Milojevic Name of the Interviewee: Steve Herrmann New political communication Name of the Author (Interviewer): Meri Maretić Name of the Interviewee: Ante Babić Transforming audiences, transforming audience expectations Name of the Author (Interviewer): Margot Buchanan Name of the Interviewee: Fiona Hyslop EDITORS Ana Milojevic Lucia Vesnic-Alujevic ISBN 978-2-9601157-7-2 From producing information to producing and monitoring communication Name of the Author (Interviewer): Manuel Javier Callejo Gallego Name of the Interviewee: Convadonga Fernandez ESSAY Igor Vobič Transforming Audiences, Transforming Societies RETHINKING SOCIAL LIFE OF RADIO NEWS: SLOVENIAN PUBLIC RADIO JOURNALISTS’ PERCEPTIONS OF AUDIENCE INTERACTIVITY Name Igor Vobič Institution University of Ljubljana, Faculty of Social Sciences Country Slovenia Email Address igor.vobic fdv.uni-lj.si Keywords social media, radio, news, audience, interactivity In his essay The Radio as an Apparatus of Communication Bertold Brecht (1932/1994: 15) writes that radio is “one-sided when it should be two” su
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