Advertising Proposal

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Request for Proposals For Advertising, Media Planning, and Media Buying Services Issued by: The University of Tennessee at Martin RFP 611 Issue Date: Response Due Date: December 4, 2015, 2:00 PM CST The University of Tennessee at Martin RFP 611 Table of Contents Page Section 1 General Information……………………………….................. .16 Section I 2 The University of Tennessee at Martin RFP 611 General Information I-1 Purpose This Request for Proposals (RFP) provides interested service providers with sufficient information to prepare and submit proposals for consideration by The University of Tennessee at Martin (UT Martin) to satisfy a need for advertising, media planning, and media buying services to increase the enrollment of the university.. The University is seeking a full-service agency partner that will focus on helping the University build our brand through:  (Part 1) A comprehensive advertising campaign that features fresh, targeted creative, and  (Part 2) Strategic media planning c) Starting Jan. 1, 2016, the campaign must be executed and show increased enrollment for Fall 2016, followed by foundational work to increase Fall 2017 enrollment.. Marketing and recruitment goals have been focused specifically on recruiting highquality students through increasing enrollment in the following student segments (We recognize that this may be too broad of an approach):     o traditional on-campus, first-year students, in-state and out-of-state, transfer students, o increasing adult learners (undergraduate and graduate programs, certificates, letters of completion), o increasing on-site and online graduate student enrollment, increasing online, enrollment (undergraduate and graduate programs and winter and summer sessions) o increasing international student enrollment, and o broadening our regional recruitment territory.. B-2 Commission policy: Will the partner keep, split or refund commissions to UT Martin Value incentives: Will the partner keep, split or pass along


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