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When you are in a business or trying to accomplish a project, you will always meet competition. And this is a curse and a blessing. Therefore, it’s also important to keep an eye on the close competition, what that competition is up to, you could be missing out on huge opportunities and can learn from them.
For this reason, performing a competitive analysis is so crucial to your success as a business. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors have not even noticed. When you make competitive analysis, you compare and analyze the strengths and weaknesses of your competitors compared to those of your own business.
Naturally, a competitive analysis report will contain:
- your business’s target market description;
- Distinctive characteristics of your product compared to your competitors’ products;
- Comparison of pricing;
- breakdown of current and projected market share, sales, and revenues;
- analysis of marketing strategy and social media strategy;
- description of customer ratings of the features of each competitor.
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Content: The following table outlines the number of links located on the homepage of the sites analysed: Site Number of links from the homepage:
- University of South Australia
- University of Melbourne
- LaTrobe University
- Monash University
- University of Wollongong
- Flinders University
- Adelaide University
The working party discussed that the trick to providing more links on the homepage was to ensure that it was done in a manner which ensured that the homepage did not look too cluttered or daunting for users.. The following table summarises the findings: Site Standard Search box Scoped search function the University search function available in Faculty sites not as part of the enterprise search University
Site organization: (See homepage of the site) Audience (For .) Topic (About ) Other: (please list) Consistent sub-web navigation features: Standard global navigation area Standard global navigation elements Consistent local navigation area Consistent local navigation elements Consistent page layout Consistent look and feel (not necessarily identical but consistent) Standard global footer Additional notes: Supplementary navigational support provided: Breadcrumbs A Z Index Site Map Quick links Skip navigation feature Additional notes: Search features: Standard search box on sub-sites Scoped search function.
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