Branding Quotes

When you are developing a brand, there is a lot of ways to do that. In general, a brand is a marketing concept, a name given to a product and/or service such that it takes on an identity by itself. However, a brand differentiates a product from the competition that offers products in the same range and enables it to charge a higher premium, in return for a clear identity and greater faith in its function.

Below are famous brand quotes of successful businesses:

1. ” Your brand is a story unfolding across all customer touchpoints.” -Jonah Sachs

2. “Products are made in a factory, but brands are created in the mind.”-Walter Landor

3. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook

4. “Branding is the art of differentiation” -David Brier

5. “Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.” -Laura Busche

6. “Every interaction in any form, is branding.” -Seth Godin

7. “Brand is the sum total of how someone perceives a particular organization.

Branding is about shaping that perception.” -Ashley Friedlein

8. ” Design is the silent ambassador of your brand.” -Paul Rand

9. “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” -David Brier

10. “A brand for a company is like a reputation for a person.

You earn reputation by trying to do hard things well.” -Jeff Bezos

11. “It takes 20 years to build a reputation and five minutes to ruin it.

If you think about that, you’ll do things differently.” -Warren Buffett

12. “People relate to people, and if your brand feels like people, they’ll relate to you, too.” -Laura Busche

19. “You’re only as good as the people you hire.” –Ray Kroc

20. “A brand is what business does and reputation is what people remember” -Ted Rubin

21. “The power of the brand is not in the name but what has been invested in that name over the years.” -Bernard Kelvin Clive

23. “Brands are built from within … [they] have very little to do with promises made through advertising. They’re all about promises met by employees.”  –Ian Buckingham

24. “Happiness in the workplace is a strategic advantage. Service comes from the heart, and people who feel cared for will care more.” -Hal Rosenbluth 

25. “Your culture is your brand.” -Tony Hsieh

37. “Your brand is what people say about you when you are not in the room” -Jeff Bezos