Annual Compliance

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In the last report, the NAI committed to: (1) finalize its education page to more effectively inform consumers about IBA and Cross-App Advertising (CAA) in the mobile world (2) release an updated version of the Code (3) release an updated version of the Mobile Application DRAFT Code (App Code) (4) release final guidelines for the use of non-cookie technologies for IBA and ADR (5) develop a new opt-out page for members and consumers to facilitate choice as it applies to these new technologies and (6) work to develop policies coinciding with the maturation of technologies that facilitate the linking of devices presumed to belong to the same consumer or household.. 23 2015 ANNUAL COMPLIANCE REPORT Evaluated Member Companies 33Across Defy Media Accuen Dstillery Adara eXelate Adblade Exponential Interactive (formerly Tribal Fusion) AddThis AdRoll Aggregate Knowledge Media.Net MediaForge MediaMath Microsoft Advertising Mode Media Flashtalking NetSeer Gamut Neustar Google OwnerIQ GumGum PointRoll Bazaarvoice Ignition One/ Netmining Proclivity Media BlueKai Index Brightroll Innovid Chango Intent Media AOL Advertising AppNexus Atlas Solutions AudienceScience 24 Eyereturn Marketing Media Innovation Group SteelHouse Tapad TellApart the Rubicon Project The Trade Desk Triggit TruEffect TubeMogul Turn Undertone (including Legolas Media) PubMatic Varick Media Management Pulsepoint Vibrant Media Quantcast Videology RadiumOne Vindico RhythmOne (formerly Burst Media) Xaxis Rocket Fuel YuMe RUN x+1 DRAFT ChoiceStream KBM Group Collective Media Krux Digital Conversant LiveRail Criteo Lotame Solutions Cross Pixel Madison Logic DataLogix MAGNETIC DataXu Markit On Demand Datonics MaxPoint Interactive ShareThis Holdings Sizmek Specific Media Yahoo Additionally, NAI staff provided members with four training webinars to address the requirements of the NAI’s Guidance on NonCookie Technologies for IBA.. The Code requires member companies to obtain Opt-In Consent for: » the merger

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