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Marketing -Product Analysis February 25th, 2015 BUS 304 A Rolls Royce to Release High-End SUV: A Product Analysis On February 18th, Rolls Royce confirmed that they are developing a new super-luxury car that is fit for any terrain .. There is some hesitation from other professionals in the industry who are worried that the introduction of an SUV to the luxury fleet will leave a sour taste in the mouths of the renown brand s core audience the type of people who would never dream of buying anything other than a top notch town car.The worry is that by appealing to a different demographic, Rolls Royce might in turn alienate the very people who have been helping their brand flourish in the past five years..