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Prime Market: Secondary Market: Tertiary Market: Peripheral Market: Describe the characteristic of the target groups in a little more detail in order to understand the scope of the markets: Target Group: Primary Market Characteristics: Sales Potential: Share Estimate: Target Group: Secondary Market Characteristics: Sales Potential: Share Estimate: Target Market: Tertiary Market Characteristics: Sales Potential: Share Estimate: Target Market: Peripheral Market Characteristics: Sales Potential: Share Estimate: Research Information is not always available from secondary sources but only from primary sources.. Strength Weakness Competitive Price Analysis Competitor Price Product/Service Price Product/Service Price Product/Service Competitive Analysis Key Success Factors Product/Service Offering ProductlService Service Product/Service Quality Cost Management Marketing Skills Marketing Effort Technology Sales Force Distribution Pricing Manufacturing Financial Strength Location Promotion/Advertising Total Scale 4 = Best 3 = Good 2 = Fair 1 =Poor Organizational Analysis This is the internal situation analysis..
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