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Strategic Email Marketing in Five Simple Steps Table of Contents Strategic Email Marketing - In five simple steps 3 Planning Important planning considerations 4 4 Contact List Management Build your contact list Grow your contact list Maintain your contact list 5 5 6 6 Email Creation Design and construction Completion, testing and sending 7 7 8 Automation Tactics Identify your concept Map out the process Build the campaign Testing – some practical tips 9 9 10 10 10 Review and Improve 11 Conclusion 11 Email Marketing In Action – A sample case study Planning Contact list management Email creation Automation tactics Review and improve 12 12 13 14 15 15 About Vision6 16 Strategic Email Marketing – in five simple steps You may have read any number of studies that sing the praises of email marketing.. Who are you sending to Who is your target audience and how does this influence your email in terms of colours, layout font sizes etc Is there an opportunity to segment your contact list to make the message more specific and targeted How are you going to get the email out the door Who is responsible for design and copy Do you have the resources to implement and track an email marketing campaign Have you decided how to test your email thoroughly before sending it to clients Strategic Email Marketing in Five Simple Steps For Example: Planning Review and Improve Contact List Management Automation Tactics Email Creation The words ‘quick’ and ‘easy’ are often associated with email and whilst these virtues are beneficial in the correct context, they should not devalue the importance of investing sufficient time and resources in the planning process.. To manage your contact list there are three key phases to consider: • Building • Growing • Maintaining Strategic Email Marketing in Five Simple Steps www.vision6.com.au 5 Contact List Management Grow your contact list Maintain your contact list Expanding your contact list Once you have set up your contact list, consider the various