Web Copywriter Job Description


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Essential Duties and Responsibilities:  Creates, proofs and posts web copy and online marketing efforts  Ensures web content is written and presented in a format that meets Web usability standards and is consistent with design guidelines and brand image  Creates concise communications which gets to the point, tells a story in simple words, and persuades people to take action  Researches, interviews and analyzes to gather information  Organizes complicated content into logical, meaningful flows of information  Coordinates off-line marketing copy with creative effort of on-line presentation  Partners with Web team members, news writers, program directors, marketing employees, graphic designers and others in the college to develop content in a collaborative environment  Performs other duties as assigned Knowledge, Skills and Abilities:  Knowledge and understanding of College organization, goals, and objectives, and policies and procedures  Knowledge of Web usability standards and practices  Possess thorough knowledge of the English language, grammar, spelling, punctuation, and usage  Possess outstanding communications skills, verbal and written  Possess outstanding written, editorial, listening, and research skills  Familiarity with AP Style  Possess understanding of requirements unique to online writing, including metadata and search engine optimization  Possess skills in desktop productivity application for production of marketing documentation such as Microsoft Word, MS PowerPoint, Adobe Acrobat, and HTML required  Possess strong organizational skills, including the ability to handle multiple assignments and tasks while meeting deadlines  Ability to work in a multi-ethnic and multi-cultural environment Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job..


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