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Although Blue Sky was launched only three years ago, the firm has experienced greater-than-anticipated demand for its products, and research as shown that the target market of sport-minded consumers and sports retailers would like to buy more casual clothing than Blue Sky currently offers.. Blue Sky sells clothing for both men and women, in the hottest colors with the coolest names such as sunrise pink, sunset red, twilight purple, desert rose, cactus green, ocean blue, mountaintop white, and river rock gray.. Already, Blue Sky has developed core competencies in (1) offering a high-quality, branded product whose image is recognizable among consumers (2) creating a sense of community among consumers who purchase the products and (3) developing a reputation among retailers as a reliable manufacturer, delivering the requested number of products on schedule.. THE TARGET MARKET The target market for Blue Sky products is active consumers between the ages of 25 and 45 people who like to hike, rock climb, bicycle, surf, figure skate, in-line skate, ride horses, snowboard or ski, kayak, and other such activities.. During the next year, the company plans to engage in the following marketing efforts: Create a Blue Sky Tour, in which several employees take turns driving around the country to campgrounds to distribute promotional items such as Blue Sky stickers and discount coupons Attend canoe and kayak races, bicycling events, and rock climbing competitions with our Blue Sky truck to distribute free water, stickers, and discount coupons for Blue Sky shirts or hats..