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Business Plan. Out-of-home Which media will you advertise in, why and how often Marketing may include: Business website Social media marketing Email marketing Mobile marketing Search engine optimization Content marketing Print marketing materials (brochures, flyers, business cards) Public relations Trade shows Networking Word-of-mouth Referrals What image do you want to project for your business brand What design elements will you use to market your business (This includes your logo, signage, and interior design.) Explain how they ll support your brand. Inventory If your business requires inventory, explain: What kind of inventory will you keep on hand (raw materials, supplies, finished products) What will be the average value of inventory (in other words, how much are you investing in inventory) What rate of inventory turnover do you expect How does this compare to industry averages Will you need more inventory than normal during certain seasons (For instance, a retailer might need additional inventory for the holiday shopping season.) What is your lead time for ordering inventory? If the business plan is for investors, include: Investment amount you need short-term Investment amount you ll need in two to five years How you ll use the money and how that will help your business grow Estimated return on investment Exit strategy for investors (buyback, sale or IPO) Percentage of ownership you will give investors Milestones or conditions you will ac
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