Agency Performance Evaluation


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Business Entreprise management la gestion Marketing Commercialisation economy économie communication la communication advertising La publicité agency agence Leadership Direction Business Economics Économie d'entreprise Good Bien Brand Marque Staff Personnel Market (Economics) Marché (économie) Media Planning Planification des médias

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Signatures/Date: AGENCY PERFORMANCE EVALUATION ACCOUNT MANAGEMENT General Advertising Must Improve Could be Better Good Very Good Excellent Know our business/brands/culture Understand our competition Work well with our other partners Good strategists Build good plans/have good ideas Recommend what s best for the brand Are committed to results Tight attention to execution Cost-conscious Anticipate our needs proactively Have a positive sense of urgency Take direction well Challenge this direction when needed Challenge conventional wisdom Support POV s convincingly Mobilize agency resources Keep agency effort on strategy Deliver what is committed to Deliver on time, and on budget Run meetings productively Keep us informed/good follow-up Staff is experienced enough Staff can handle the workload Staff is readily available OVERALL Qualitative Comments: Take more space if needed.. AGENCY PERFORMANCE EVALUATION CREATIVE General Advertising Must Improve Could be Better Good Very Good Excellent Understand our brands/brand equity Understand our objectives for creative Understand our audiences Know what our competition is doing Propose campaigns, not one-off ads Propose a range of ideas, if asked Ideas are on-strategy Ideas are original and compelling Ideas work across many media Creative works in the marketplace Creative concepts are presented well The rationale is well-stated Response if we don t buy Open-mindedness to our ideas Willingness to go back to the well Attitude to research Can work well under time pressure Deliver on time Are cost-conscious Staff is experienced enough Staff can handle the workload St


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