Agency Performance Evaluation



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Signatures/Date: AGENCY PERFORMANCE EVALUATION ACCOUNT MANAGEMENT General Advertising Must Improve Could be Better Good Very Good Excellent Know our business/brands/culture Understand our competition Work well with our other partners Good strategists Build good plans/have good ideas Recommend what s best for the brand Are committed to results Tight attention to execution Cost-conscious Anticipate our needs proactively Have a positive sense of urgency Take direction well Challenge this direction when needed Challenge conventional wisdom Support POV s convincingly Mobilize agency resources Keep agency effort on strategy Deliver what is committed to Deliver on time, and on budget Run meetings productively Keep us informed/good follow-up Staff is experienced enough Staff can handle the workload Staff is readily available OVERALL Qualitative Comments: Take more space if needed.. AGENCY PERFORMANCE EVALUATION CREATIVE General Advertising Must Improve Could be Better Good Very Good Excellent Understand our brands/brand equity Understand our objectives for creative Understand our audiences Know what our competition is doing Propose campaigns, not one-off ads Propose a range of ideas, if asked Ideas are on-strategy Ideas are original and compelling Ideas work across many media Creative works in the marketplace Creative concepts are presented well The rationale is well-stated Response if we don t buy Open-mindedness to our ideas Willingness to go back to the well Attitude to research Can work well under time pressure Deliver on time Are cost-conscious Staff is experienced enough Staff can handle the workload St




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