Marketing Audit



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This ready-made and easy-to-customize blank template is well suited for any kind of personalized business matter. Communicating in a professional way will get you and your company respect and will bring you further in life and business. Using our ready to use and easy to modify Marketing Audit brings you an extra motivation and inspiration, and gives you more time to focus on important subjects in your personalized file.

External Audit focuses on: Internal Audit focuses on: Business economic environment - economy - fiscal - social - technological Sales - The market - size - characteristics - trends - channels - customers - industry behavior total sales revenues geographic reach and location type of industry by customer by product Marketing - procedures - organizations - information - mix - The competition - major competitors - marketing methods - key strengths weaknesses - extent of diversification Past Performance Indicators Lessons Learned 1.. Do you have a customer relationship management (or marketing) Page 3 Marketing Audit Checklist Corporate, Brand or Product Identity 1.. Do you think the competitive advantages you communicate can motivate your customers to choose your product/brand over the competition 12/1/2009 RGS Creative Business Solutions Page 4 Marketing Audit Checklist Marketing Operations 1.. Are you happy working in the company, and with your co‐workers

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