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• Steady growth from 1992-2001 o Over 25,000 bicycles sold o Over 6,000 bikes sold in 2001 o 5.2M sales in 2001 o Designs win national awards and large following • BikeE products o Weight of single rider products 28-31 lbs o Basic product, CT (no suspension) Manufactured by Giant in Taiwan List price 750 Landed cost 280 Giant estimated landed cost of 150 if made in China o Most popular, AT with rear suspension Manufactured by Giant in Taiwan List price 1000 Landed cost 320 Giant estimated landed cost if made in China, 200 o Mountain Bike, FX Developed the first off-road seated bike Made in USA Fully suspended List price 1500 o FantaceE concept bike Designed in 1994 Monocoque construction Only one built o Other models produced and sold Tandem Road bike • BikeE transformed recumbent market o Introduced “seated cycling”, riding in a comfortable position like fitness recumbent bicycles o Introduced compact design, total length similar to traditional bicycle o Large popular following Many websites devoted to BikeE’s (see http://www.simplecom.net/poleary/ for one of the best) Many BikeE customers customized their bikes similar to what Harley Davidson owners do Many customers use BikeE for commuting Others rode BikeEs across the USA Market for the Product: • Recumbent Market o The market for recumbents prior to 1992 was about 2000/year worldwide..
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