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- INTUIT future of small business report resear ch brief : d efining small business innovation “Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.” Small businesses are an important and growing driver of U.S. economic growth.. the I N T U I T F U T U R E O F S mall B U S I N E S S S E R I E S Voices of Small Business: HipBubs was formed out of a basic need – we, as parents, were frustrated with the same old choices in kids’ clothes … So we created a line of clothes that capture a child’s imagination through playful and hip images.. 6 Definin g S mall B usiness I nno v ation Capital Energizes Small Business Innovation Small businesses often rely on credit – bank loans, home equity credit lines or credit cards, for example – to maintain cash flows, support inventory levels and pay employees during seasonal or slow revenue cycles.. the I N T U I T F U T U R E O F S mall B U S I N E S S S E R I E S 9 ABOUT the authors Steve King and Carolyn Ockels are partners at Emergent Research, senior fellows at the Society for New Communications Research and research affiliates at the Institute for the Future.. We especially thank the following people, who not only shared their insights, but also took time out of their busy schedule to participate in an expert workshop on small business innovation: 10 Anita Campbell Publisher and CEO Small Business Trends www.smallbiztrends.com Robin Joy Marketing Director Intuit www.intuit.com Todd Watson Owner Algae Busters www.algaebusters.com Cesar Castro Research Director Institute for the Future www.iftf.org Andrew Waldeck Partner Innosight Consulting www.innosight.com Breck Yunits Entrepreneur www.breckyunits.com Definin g S mall B usiness I nno v ation.
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