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The competitive analysis produced the following data: Table 4-7: Competitive Analysis – Strengths Weaknesses Joobilance Competitive Profile Matrices Strengths and Weaknesses Critical Success Factors new/not established limited funds nutritional value organic foods mean higher prices quality service limited expansion possibilities branded image inviting appearance green building multiple cuisines/variety meet special needs/diets Joobilance EVOS Weight Rating Weighted Score Rating Weighted Score Table 4-8: Competitive Analysis – Opportunities Threats Opportunities and Threats Critical Success Factors many local restaurants EVOS/natural café increasing health conscious attitude current economy high traffic bldg locations appeal to many demographics industry high turnover rate student population central coast suppliers cal poly organic farm Joobilance EVOS Weight Rating Weighted Score Rating Weighted Score Nautral Café Rating Weighted Score The competitive analysis shows the Natural Café is the main competitor of Joobilance.. Rating Strengths: 3 multiple cuisines/variety 3 inviting appearance 4 branded image 3 quality service 4 nutritional value 3 meet special needs/diets 3 green building 2.5556 Rating Weaknesses: new/not established limited funds organic foods mean higher prices
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