Social Media Manager Functiebeschrijving


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How to write a Social Media Manager (SMM) Job DescriptionWhat are the important details in a Social Media Manager Job Description? This job description template provides a sample that simplifies the process for the positions that you need to fill. 

When you are recruiting new talented staff, a reusable Senior Social Media Manager job description can be useful. Since the SMM manager will represent your company mainly online, building a social media presence for your brands will be one of the most important responsibilities. Since it's a description of an open vacancy in your organization, a model can be easily tailored by adding specific requirements, responsibilities, job duties, and skills required by the person that will perform the role. This Social Media Manager Job Description has ways to grab its audience’s attention. It is drafted by HR professionals, intelligently structured and easy to navigate, and provides the major categories that you should include.

Job title: emphasize the formal title of the position as a header.

Job purpose: a brief description of the overall goals and general nature of the position. This can be an overview of why the job exists and what the role is expected to accomplish. The job purpose is usually a summary and not more than four sentences long.

Reports to: specify the role/title of the position that the person that gets the job reports to.

Duties and responsibilities: list the primary job duties and responsibilities using headings and provide examples of core activities under each heading. 

Qualifications: provide the minimum qualifications required to perform the job successfully, for these categories:

  • Education;
  • Professional Certification;
  • Experience;
    • Social Strategy Planning - Work with the client team/social team on developing the general social strategy, ideation.
  • Specialized knowledge;
  • Skills;
    • Passion for Social Media Emerging Technology: You have a passion and intellectual curiosity for social media, mobile and digital emerging / converging technologies, you keep abreast of the latest industry news, vendors and are savvy on social media marketing best practices..
  • Abilities;
  • Other qualities such as personal characteristics.

Working conditions: provide whether a person has to work in special circumstances, such as shift work, working outdoors, working with challenging clients, etc.

Physical requirements: describe whether the job is physically demanding, for example, lifting heavy objects on a regular basis, if standing for extended periods of time is needed or the job contains mostly repetitive tasks, or if traveling is demanding, lunch breaks are uncommon, and so forth.

Direct reports: specify by job title any positions to be supervised by the incumbent.

Approved by: specify who gives the authorization to approve the job description draft.

Date approved: the date upon which the job description was approved.

Reviewed: date the job description was last reviewed.

Contact details: include relevant contact details at the bottom of the job description.

Additional conditions: additionally, you might consider adding the following:

  • Opportunities occur to work on a self-employed, consultancy basis - usually on short-term contract work;
  • Describe any kind of training is provided during the onboarding procedure;
  • Alternative common names for the job title;
  • You may specify common daily equipment or tools used;
  • Possibility to work from home.

Ideally, an experienced SMM job description should be reviewed annually and updated as often as necessary. Having a ready-made sample job description will save you and your Human Resources or Recruitment Department time, cost, and effort! For that reason, download this sample job description now in order to find and recruit the right candidate for your vacancy or check out other job description samples here.

Also interested in other Job description templates? Browse through our database and get instant access to hundreds of free and premium Job descriptions or other HR documents, HR forms, and more to make you more effective and efficient.

We support you and your company by providing this Social Media Manager Job Description template in order to simplify the process of developing a job description. It will save you and your Human Resources and your Recruitment department time, cost and efforts.

This Social Media Manager Job Description has ways to grab its reader’s attention. They are crafted by HR professionals, are intelligently structured and easy-to-navigate. Pay close attention to the most downloaded HR templates that fit your needs. Download this Social Media Manager Job Description template now and help you to reach the next level of success in your work and business!

Also interested in other Job description templates? Browse through our database and have instant access to hundreds of free and premium Job descriptions or other HR documents, HR forms, etc to make you more effective and efficient.


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