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Industry environment What are the trends in your industry Are there new entrants in the market Has a substitute product been introduced Are there changes in industry practices or new benchmarks to use Competitive environment What are your competitors doing How many competitors do you have What is your advantage over your competitors Is the market large enough to support you and your competitors SWOT Analysis Strength superior customer service excellent store location a unique product Weakness poorly trained staff undifferentiated product or service poor stock management system Opportunity entering a young developing market introduction of a government grant to increase consumption of your product (eg: solar power) acquiring distribution rights for a complimentary product Threat new competitor entering your market new regulations increased trade barriers Political environment Consider the political environment for the areas that your business will trade and operate in..
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