How to Create an E-Newsletter: From Beginning to Send Establish a Foundation for Success Step 1: Set Your Goals Before you do any of the other steps in this how-to manual, you need to determine what you and your group want to achieve by sending out an e-newsletter.. What is the scope of your audience Is it narrowly focused on a particular segment, such as engineers Or does it address a wide range of readers, such as business leaders, alumni, faculty, and hiring prospects Developing an e-newsletter for a focused audience can be a great choice for a small department with relatively modest goals.. If your e-newsletter will primarily go to an internal UW audience, please consult UW UW Technology’s how-to guide ―Bulk email at the UW.‖ If your e-newsletter will primarily go to an external audience and you have not already decided which software to use, we encourage you to consider using Convio’s 3 e-mail marketing software.. Getting as many departments as possible to use the same e-mail marketing and distribution system will save the University money, and doing so will provide benefits to the departments themselves: namely, its proven ability to import subscriber names from large databases (including Advance, UW’s central donor database) and/or multiple databases, deliver large volumes of e-mail efficiently and successfully, provide useful performance data, and offer customizable templates and subscription management pages.. Here’s what to do before you click the Send button: If your subscriber list includes 300 or more e-mail addresses that end in u.washington.edu or if you will be using UW networks to send your enewsletter, write an e-mail message to UW Techonolgy at help u.washington.edu a couple of days before you plan to send your e-newsletter, letting them know the date and time it is planned to go out..
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