Brand Identity Proposal Prepared Destination Brand and Identity Initiative Mr. Keith Moody City Administrator City of Introduction Created in 2001 through a management buyout from the IDEAS is a media and experience design company using the central premise that powerful stories create powerful experiences.. The key is to begin and end with your audiences and use our proprietary Experience Design system to: Leverage stakeholder insights and data to provide a clearly defined picture of your audiences, assets, competing destinations and opportunities a compelling and aligning story about the “NEW City” as one of the very best places to visit, live, and invest in the and deploy a new Regional Identity as your “living brand” Recommend strategic go-to-market communications programs and media tools that build affinity with your audiences We have applied this proven and effective process to many similar projects over the years, everyone with a unique character and personality.. IDEAS used our proprietary design-thinking system, to create and convey the vibrant new story of this old hotel, create a new brand name, visual identity and style guide, and develop a comprehensive Experience Design Plan to deliver all of the programmatic elements inside the resort’s walls which included: •An Innovative check-in system •Unique resort rituals and celebrations •Guest programming •Eco-tourism Excursions •Restaurant theme/design •A culture of Service Excellence As a result, we are proud to see that the has consistently maintained its rating as one of the Top 10 resorts in the world in terms of guest satisfaction and value..
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