Online Retail Business Plan

This ready-made Online Retail Business Plan template is well suited for any kind of personalized business matter. Communicating in a professional way will get you and your company respect and will bring you further in life and business. Using this Online Retail Business Plan brings you an extra motivation and inspiration and more time to focus on what's important.

E-MARKETING PLAN PRESENTERS: SARAH KANG ANDREA RAGHUNANDAN BRAND BRAND IDENTITY Boutique style thrift shop offering designer used goods for brand, price, and socially conscious consumers (e-Commerce unavailable) • Apparel – Women Men • House-wares • Home Furnishings CONSUMER PROFILE Demographics • Women and men, ages between 18 – 35 • High school educated and beyond • Students young and seasoned professionals • Single married with or without children • Ethnicity varies widely • 27 -55K Psychographics • Environmentally and socially conscience, actively recycles • Conservative spender • Gratified by purchasing quality merchandise at a low price • Values quality • Brand conscience • Savvy shopper - doesn’t mind spending time to find the ultimate fashion piece or home item Lifestyle • Shops at brand stores, in-store and online • Attends social events, museums, street fairs • Seeks good/unique finds • Appreciates the arts and vintage • Enjoys traveling • Reads fashion, news, travel, and art publications • Volunteering or is interested in supporting a good cause Geographic • Resides in or works in the five boroughs of New York SITUATION ANAYLSIS PRODUCT • Apparel – Women Men • House-wares • Home Furnishings COMPETITION HousingWorks • E-Commerce • Designer women’s and men’s apparel and accessories, furniture, house wares, art City Opera Thrift Shop • 1 store in NYC • Designer women’s and men’s apparel and accessories, furniture, house wares, art • Recognized by Vogue as the “highest quality thrift shop in New York” DISTRIBUTION Limited to in-store purchases ENVIRONMENTAL FACTORS • Rise in neighborhood thrift shops • Local thrift shops expanding into e-Commerce • Increase in national vintage/thrift e-shops OPPORTUNITIES • Dynamic website featuring latest merchandise • E-Commerce functionality • Online and off-line marketing strategies MARKETING STRATEGY OBJECTIVES Increase c

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