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Gather mailing lists and send to University Mailing for updates Develop and print necessary print materials Create graphics to promote event on social media platform(s) Add/update information on website Create a short URL (bit.ly) that you can use to promote the event Create a social media content calendar, filling in the dates with event promotions (reminders, deadlines, highlighting speakers, etc.) 2 MONTHS BEFORE EVENT Send direct mail pieces Start developing press release about event Contact outlets for partnership marketing opportunities Create a Facebook event Invite your friends to the event Share on your county page, personal page, encourage others to share the event as well Continue to use social media content calendar to promote event 6 WEEKS BEFORE EVENT Send email to District Directors to ask counties for help marketing (in your email, you should send fliers/social media graphics, suggested newsletter content, suggested email content) Continue to use social media content calendar to promote event 3 WEEKS BEFORE EVENT Continue to work with marketing partners Request photography if not yet requested Continue to use social media content calendar to promote event 2 WEEKS BEFORE EVENT Continue to work with marketing partners Pitch event coverage to local media Continue to use social media content calendar to promote event FINAL WEEK BEFORE EVENT Continue to work with marketing partners Print handouts with social media usernames/hashtags Continue to use social media content calendar to promote event Prep post-event press release as thoroughly as possible DURING EVENT Include printouts with your social media usernames/hashtags in event materials Make an announcement encouraging others to follow relevant Division-affiliated social media profiles and/or use event hashtag Post a photo during the event on your social media platforms AFTER EVENT Post a photo album on Facebook Use social media to thank sponsors of the event, speakers, participants, etc..
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