Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers’ Communications Sector Introduction: There is a whole world of information and ‘buzz’ around the social networks such as Facebook, LinkedIn, twitter and YouTube, but how many business owners and organisations truly know how to use their time effectively on these popular platforms How many can tell you the results they’ve had from implementing social media How many even have a strategy or a plan .... Believe it or not, people will be talking about you, your business, along with your products and services online whether you like it or not So, it’s far better to find out exactly what is being said for instance…what problems are people having What do they like about your business What else can you offer them to make their life easier The list is endless…But listening to these conversations before engaging is something all business owners should seriously consider.. So, as well as focusing on the smaller, campaign-specific metrics, such as traffic from twitter or the number of connections on LinkedIn, we can also look at how it helps to maximise the most important ingredients of your business, such as sales, profits, as well as customer retention and satisfaction rates For instance, does your increase in website visitors correlate with higher sales Are people that find your website from Twitter or LinkedIn then clicking on your product pages or going to the e-Commerce section of your site Hal Thomas, Content Manager at BFG Communications said "We often approach social media like it’s the destination rather than the vehicle," says Thomas..
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