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The Microfinance Project Document Department of State/ Funded Partnership among the University School of Public Affairs, The Academy of Public Administration, and the University Strategic Business Planning How will you reach the client, and what services will your organization be providing Given the particular characteristic of the target group, what outreach method is most likely to engender trust in your organization What microcredit model is most suitable for this particular group and its needs Is a solidarity group-lending model more appropriate than an individual lending program What are the institution s ultimate goals 14 What would you like to achieve in five years How will your organization measure success Will it be through the number of clients served, repayment rates, or another measure of impact on the client s well being This should be stated somewhere in your mission.. In order to choose the proper market for the services provided, an organization should consider operating in communities that have the following: Good access to the services that you are providing A demonstrated interest in your assistance Committed and capable community leadership that will support your organization s efforts in the community An identifiable and real potential for the success of your organization in the community Market Segments Markets can be divided into market segments, which are usually classified by location (for example, a particular neighborhood, a semi-rural market town, or the area within a 15-mile radius of a branch office).. This includes a thorough analysis of the competition, as well as the organization s stated mission and goals. Consider developing a matrix like the one below to help you organize your ideas as you brainstorm.Factors Internal External Positive Strengths Opportunities Negative Weaknesses Threats An example