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In a similar fashion this paper highlights how the supply chain strategies that are chosen for managing the supply chain can vary depending on the strategies a company holds for its product life cycle and the entrance-exit strategy that it uses for its products.. The correct choice of a production process or more precisely the match of the production process to the product’s marketing strategy is capable of greatly increasing the competitiveness of the company within the market space it chooses to compete.. b.) Enter Late and Exit Late 3 In the enter late and exit late marketing strategy phase the supply chain would have a focus on low cost production and reliable delivery.. In this strategy supply chains members would be looking for firm’s that compete on cost, using types of technology relating to more efficient material handling for cost reductions and better transparency of the location of inventory in the supply chain.. 3 Harris, Gregory A., Componation, Paul J., and Farrington, Phillip A., “An Exploration of Fisher s Framework for the Alignment of Supply Chain Strategy With Product Characteristics”, Engineering Management Journal Dec2010, 22(4), 31-42..
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