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Ask who are they Why are they here When trying to identify the target market, consider the following list: • Gender • Educational background • Age groups • Location - town or suburb • Single people or couples • Other leisure interests • Family groups • Time available for leisure • Occupation • Availability of money for leisure • Ethnic groups • Religious background activities When looking at a club membership, consider the common factors they share.. • A state school, council or registered school under the Education Act 1958, and some kindergartens • A university, TAFE college or other tertiary educational institution • A hospital or other registered health agency funded by the state government • A religious organization (with authority to marry people) • A registered political party registered trade union and registered workplace relations or industrial relations organisation These organisations are exempt from all of part three of the Act, not just the requirement to register, which means that as well as being exempt from the need to register, they are not required to meet the account and record keeping requirements included in that part.. Here are a number of criteria used to assess the value of a sponsorship’s ability to come up with the goods: Objective • Increase brand awareness • Build consumer relationships • Strengthen image • Build corporate goodwill • Credibility • Opportunity for product sampling / Criteria • Broad coverage of event amongst target group and newsworthiness • Event embodies desired values • Event has strong credibility and appeal within target group demonstration • Opportunity for personal interaction at a local level • Display integrity These criteria should be addressed in any sponsorship proposal and they apply to each individual sponsor or potential sponsor.. volunteer small equipment grants are generally targeted at organisations with an annual income of 50,000 where a grant of 5,000 represents 10 of their annual income – it makes a
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