Social Marketing Funnel

Social Marketing Funnel content: The chart below describes the Social Funnel and its tie to the traditional marketing and sales funnel: Social Funnel Monitor • Identify • Classify Social Profile Types Goals Prospects Customers Media Influencers Unknowns Move to Marketing/ Sales funnel Provide Service Excellence Position, Brand Products Equip and Encourage Find Out More to Classify Manage Brand Strategies for Engagement Engage in Conversation Fuel Word-of-Mouth Collect Feedback Provide Product Information, Offer Service Marketing/Sales Funnel Sale To be effective, Social Funnels need to be tightly integrated with traditional customer relationship management (CRM) systems to create a 360-degree view of a prospect to allow marketers to nurture 3http://www.mckinsey.com/clientservice/marketingandsales/latestthinking/cdj/winningtheconsumerdecisionjourney.aspx Page 6 The Social Marketing Funnel 100 million users 175 this relationship over time using a combination of social and traditional channels.. They responded with the following: „„ 78 - Identify and respond to customer service issues „„ 64 - Identify individuals looking for my product or service „„ 38 - Identify individuals who influence sales of my product/service „„ 17 - Identify behaviors associated with people who are likely to buy our product or service Page 12 The Social Marketing Funnel When asked if they have a formal tracking process in place to manage these processes and better understand success criteria, only 18 of Monitoring Social companies said ‘yes.’ Of the 82 that said ‘no,’ 78 indicated th