Company Marketing Strategic Plan

By using this marketing Company Marketing Strategic Plan template, you start with a strong basic template you can use to create the perfect one. Which is giving you more time to focus on what really matters! Using this marketing template guarantees that you will save time, cost and efforts and enables you to reach the next level of success in your project, work and business!

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Reasons a firm can gain a competitive advantage from the strategic planning process include: • Establishing goals, objectives, priorities and strategies to be completed within specified time period hence, a clear direction for management and employees to follow • Defining in measurable terms what is most important for the firm • Establishing a basis for evaluating the performance of management and key employees • Providing a management framework which can be used to facilitate timely response to changed conditions, unplanned events, and deviations from plans • Anticipating problems and taking steps to eliminate them • Allocating resources more efficiently to meet changes including labor, machinery and equipment, buildings, and capital Contents of A Strategic Plan The contents of strategic plans can vary considerable however, such plans will usually contain the following common elements: • Mission Statement A firm’s mission statement defines what the firm will be, not necessary what the firm is now.. It answers questions such as: • What type of agricultural products and services will be produced • What are the markets ü Who are the consumer groups to be served ü What are the needs that will be satisfied • What, if any, other activities are we involved in and what are the priorities of these activities • Why are we in business What are the goals, beliefs and values of the company ü For profits ü To provide employment/security for other family members and/or stakeholders ü To increase wealth ü Gain community status Step 2.. In this case, a variation in sales response is to be expected – the targeted segment will contribute substantially more to sales and/or sales growth than will other groups of customers -9- The selection of target market segment(s) should be guided by the following three questions: • Is the segment attractive Is it profitable, and does it have growth potential • Does the firm have a competitive advantage in meeting the needs and wants of customers