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General Effective - Meeting Agenda: Effective Management Sales Meetings The key to successful sales and management meetings is careful planning and forethought.. Performance management is the process of establishing the overall sales force tasking goals and objectives, and then implementing monitoring systems so you can identify when tasking adjustments are necessary to achieve organizational revenue and profit goals.. Do they know what performance and quality standards are expected of them If there are no standards, how can they, or you, judge if a rep is doing a good/poor job Therefore, you must establish standards that are SMART specific, measurable, attainable, realistic and time-bound.. Our use of the SMART Performance Management System, establishes performance standards, a means of periodically measuring success, and methods of providing corrective action planning to keep your sales team on track.. It establishes individual goals and objectives for: Annual sales goals Annual profit goals Business growth Professional growth These three areas work together to improve your Company s revenue and profit objectives while improving the individual sales reps professional growth..