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EMAIL MARKETING STRATEGY Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Survey Summary Report Email Marketing Strategy Survey 3 Most important goals 4 Rating email marketing success 5 Significant barriers to success 6 How sales cycle impacts success 7 Strategic goals versus barriers 8 Most effective tactics 9 How effectiveness is changing 10 Tactical degree of difficulty 11 Resources used to execute tactics 12 effectiveness versus difficulty 13 Research-Based Demand Generation 14 About Ascend2 15 Get the Latest Free Report in our Monthly Research Series plus get full access to all Survey Summary Reports in our Research Library at Ascend2.com 2 EMAIL MARKETING STRATEGY SURVEY Strategically, increasing engagement with prospects and customers is a critical email marketing priority..
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